President Duterte whenever he gives speeches has never been exempted to different pangs of criticisms from media and his critiques. His unique styles in proving and uttering ideas and his unpretentious and fearless remarks on susceptible issues are either admired or hated by some. Following the framework for Critical Discourse Analysis by Norman Fairclough (1995), five transcripts of the President’s nation addresses retrieved from the official website of the Presidential Communication Operations Office (PCOO) were analyzed. So, this study is intended to investigate textual features used by President Duterte in his speeches and to explain how his discursive strategies reflect his beliefs and views about leading his people. The findings indicated that Duterte uses different linguistic devices to maintain contact, convince, and impose power. Finally, it shows in his speeches that not only by inducing fear through implicit and explicit threats but also by establishing positive representations in front and creating direct relationship with his people can help him manipulate his audiences and make it easy for him to achieve his purposes.