In the era of universal informatization of society, the role of journalism is becoming an important factor in the system of mass communication. Journalism, on the one hand, is a concept created through mass culture, and on the other hand, it serves the formation of mass culture as a social space. As a mediator of social and cultural ideas about the new world, he "introduces" new concepts, new pragmatic norms into the language and shows us a creatively understood picture of the world. All new concepts are interpreted in the same way. Recognition of the conventional nature of journalism - through a general cultural (historical, national, ethnic, ideological) community - made it possible to create a socio-cultural classification of journalism. The subject of scientific research in this direction, undoubtedly, is the publicistic text. On the other hand, journalism is the medium in which this text is formed, created and used.