Kiran Mishra
Research Scholar, University of Calcutta
Indian economic growth is phenomenal over the past few years. The rural market has been rapidly expanding and is currently larger than the urban market because urban markets have reached saturation and the relative development slowed down in recent years. In India, roughly 70% of the population belongs from rural region, so it is crucial to recognize the value of marketing and advertising in rural areas. The majority of businesses and marketers have started concentrating on rural marketplaces. As the market expands, it is an imperative need to modernize, broaden and reinvent the marketing tools, channels and tactics. There are significant challenges with conducting business in rural markets and marketers are attempting to overcome these challenges by focusing more on Digital Marketing so it is becoming one of the key elements to influence the marketing strategies now-a-days. Nearly, each and every sector of India is affected by Digital Marketing platforms as it enables for the more efficient and effective reach of potential target groups. Social media marketing, Content marketing, Affiliate marketing, Influencer marketing, SEO, Email marketing etc. are different categories of Digital Marketing. The study focuses on how Digital marketing affects rural sector as well as the difficulties and potentials associated with rural marketing.
Keywords: Digital marketing, Rural Market, Economic growth, Difficulties and Potentials.
Journal Name :
EPRA International Journal of Research & Development (IJRD)

Published on : 2022-11-23

Vol : 7
Issue : 11
Month : November
Year : 2022
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