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Impact Factor SJIF 2021(IJMR 8.047 & IJRD 8.013) Received,  DOI available on request to article , Indexed in Crossref Check ,ISI & Web of Science Pubblons Check. -Review Status: 2 Days, Online Publication: 1 Day, E-Certificate: Immediately-Submission Open for SEPTEMBER 2021 . Submit    
Vol : 7 , Issue : 6 , Month : June , Year : 2021
Journal Name : EPRA International Journal of Multidisciplinary Research (IJMR)
Title : THE RISE OF OTT PLATFORM: CHANGING CONSUMER PREFERENCES
DOI :
Author names : Ms. Kaneenika Jain
Abstract : The internet has enormously changed the functioning of most of the industries. Entertainment industry has faced drastic changes in the operations due to the rising usage of internet among its target audience. The consumers are now well informed and acquainted with new technology and the emerging trends in the entertainment sector. This scenario is highly responsible for the growth of the OTT platforms all around the world. Even target audience in India is much familiar with the movies, shows, music and other genres offered by different OTT platforms. Netflix, Amazon Prime, Disney+ Hotstar, Zee5 etc. are becoming very popular video streaming platforms for salaried and youth market in India. The expansion of OTT industry has tuned out profitable to entertainment sector. This article draws attention to the rise of OTT, factors influencing its success and the major players catering the target audience etc
Keywords : Entertainment, Media Industry, OTT, Streaming, Video
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