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Impact Factor SJIF 2021(IJMR 8.047 & IJRD 8.013) Received,  DOI available on request to article , Indexed in Crossref Check ,ISI & Web of Science Pubblons Check. -Review Status: 2 Days, Online Publication: 1 Day, E-Certificate: Immediately-Submission Open for SEPTEMBER 2021 . Submit    
Vol : 7 , Issue : 6 , Month : June , Year : 2021
Journal Name : EPRA International Journal of Multidisciplinary Research (IJMR)
Title : A STUDY ON CONSUMER BUYING PREFERENCES OF CARS WITH REFERENCE TO SELECTED CITIES FROM TELANGANA AND ANDHRA PRADESH
DOI :
Author names : Dr. Shaik Shamshuddin, Dr. T.Venkateswarulu
Abstract : Automobile industry was supported with the latest technologies, skilled workforce significant investment of direct and indirect all these had shown the considerable growth in the Indian Car consumer market. The automobile industry got its new regime and boom. With the increase of middle class group people’s income level, the car purchases knocked the market with more customers joining together in India’s ordinary car segment. In India, we have more ordinary customers purchasing these people choose the cars like Maruti Suzuki, Hyundai, Tata, etc.; based on an extensive review of the Literature, the questionnaire was designed by taking the various outcomes of the study. Google sheets and schedules were both distributed to the identified customers in the Car market. Mostly the study focussed on the buying preferences of the customers. The study also concentrated on the various segments in the Car market.
Keywords : Segment, Brand, Hatchback, Sedan, Market, Consumer.
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