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Impact Factor SJIF 2021(IJMR 8.047 & IJRD 8.013) Received,  DOI available on request to article , Indexed in Crossref Check ,ISI & Web of Science Pubblons Check. -Review Status: 2 Days, Online Publication: 1 Day, E-Certificate: Immediately-Submission Open for SEPTEMBER 2021 . Submit    
Vol : 7 , Issue : 6 , Month : June , Year : 2021
Journal Name : EPRA International Journal of Multidisciplinary Research (IJMR)
Title : APPLYING STATISTICAL TOOLS TO STUDY FOCUSES ON CONSUMERS BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING: WITH REFERENCE TO VIZIANAGARAM AND SRIKAKULAM DISTRICTS
DOI :
Author names : Dr. K Srinivas Rao
Abstract : The change in technological area all over the world has changed the concept of information and communication. Internet use for commercial purposes gave rise to the existence of the electronic commerce (e-commerce) phenomenon. Online shopping or e-shopping is a form of e-commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. The study focuses on consumers buying behaviour towards online shopping in Vizianagaram and Srikakulam Districts which are fasting growing districts in Andhra Pradesh state. Questionnaire was used to collect the primary data from two districts in Semi urban and Urban areas. The sample size of the study was 250 and the sample design adopted was convenience sampling. To find out result some statistical tools will be used in this study to know buyer behaviour towards purchasing goods through online, this paper tried to find out the impact of online market towards purchase behaviour of consumers through statistical techniques and gives suggestions to improve the same.
Keywords : Behaviour, Consumer, E-Commerce, Online shopping, Marketing,
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