TOURISTS' PERCEPTION ON FACILITIES AND REVISITATION: A STUDY OF CULTURAL HERITAGE TOURISM AT SIGIRIYA WORLD HERITAGE SITE


M.K. Amila Indika
Lecturer, University College of Ratmalana, University of Vocational Technology
Abstract
This research intends to understand tourists’ perception on basic facilities and service elements of UNESCO world heritage archaeological site of Sigiriya in Central province, Sri Lanka with special emphasis on effect of the perceptions for intention of re-visitation. The results of the study would make a contribution for upgrading facilities and services based on visitor oriented approach. Visitor survey was conducted using a questionnaire at the site to obtain data with participation of 156 international tourists and 71 domestic tourists marking the total figure of 227 respondents. Accidental sampling method was applied for the survey. In addition to that, interviews and observations were used as data collection methods. Data was analyzed by simple statistical method of percentage comparison and qualitative content analysis. 37% of tourists had a view that the basic facilities and service elements of the heritage site is at a poor level. Only, 25% rated it in good level, while 28.5% of the tourists stated those are in moderate level. Although, considerable percentage of tourists’ perception on basic facilities and service elements was negative, it was found that 90% of tourists intended to visit the site again in future. This contradictory phenomenon, may be a result of high value of uniqueness and heritage experience of the site.
Keywords: Cultural heritage tourism, Cultural resource management, Sigiriya, World heritage, Tourists’ perception
Journal Name :
International Journal of Asian Economic Light (JAEL)

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Published on : 2021-06-25

Vol : 9
Issue : 2
Month : June
Year : 2021
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