The convenience of the Internet allows consumers to quickly search and purchase the products they need on the Internet. Due to the development of e-functions, consumers are more likely to e-shopping. This study uses e-shopping customers as the research interviewees, and explores what factors consumers perceive about the e-functions of e-shopping. The analysis method was adopting one-way analysis of variance. The empirical results show that groups with different consumer attributes have different percept on the factors of e-circulation. The research conclusions also be provided to the industry as a reference.