Excellent service quality can retain existing customers and develop new ones (Kolter, 1991). Schools, like enterprises, provide good service quality, which will help schools attract new students, retain old students, and reduce the transfer rate. This research object to students on university, and implements the method of questionnaire distribution. Results shown students pay attention to the departments class in accordance with the schedule in the syllabus, and also hope that if they have any complaints about the university, they need to have an immediate response in communication. In addition, in addition to the abundance of books, the library also needs to have sufficient public facilities. Competitions, seminars, and conferences are what students need to expand beyond their studies. In terms of universities, efforts should be made to enhance exchanges with industries and provide students with more job opportunities in the future.