The purpose of the study is to determine the ways in which destination management bodies can strategically influence the transition of the agritourism sector to innovative development. The theoretical basis of the study was classical macroeconomics, evolutionary theory and modern theory of innovation, in terms of determining the driving forces of innovation and innovative behavior of enterprises. To classify strategies by development directions and main growth factors, in particular, documents of the United Nations Environment Program (UNEP) for agritourism, sustainable development indicators for tourist destinations, classification of innovations in statistics, the practice of competitive awarding For innovations in Tourism of the United Nations World Tourism Organization (UNWTO).