EXISTING INVESTOR'S PERCEPTION TOWARDS CRYPTO CURRENCY IN BANGALORE RURAL


Mr. Jose Francis
Assistant Professor , Department of MBA, Koshys Institute of Management Studies
Abstract
We live in a fast world, wild world that is developing at tremendous speed. Every day is an opportunity for something new to see and learn and just when you think that that’s it, more comes. Initially, we were all amazed by the fact that we don’t have to go to the bank to pay our bills, that we can do that with just one click on the phone. As soon as we got used to it, a new phenomenon appeared and now we have to advance and understand the appearance of the new digital currency. Investment in some kind of instrument has been popular since the early 1900s. In all likelihood, bonds and stocks have been around since the dawn of time, and more advances have been made since then. Derivative markets, options, and futures are a few cases in point. And with these advancements cropped up new opportunities and cravings to obtain more returns. All the same, with opportunities, the risks coexisted. The latest addition to these investment alternatives is cryptocurrency. Cryptocurrency is a cryptography-based digital currency, which is commonly used for buying and selling goods and services through the internet without the need for a third party. Apart from this, cryptocurrency is highly popular as an investment and is mainly used for hedging and speculation activities (Trimborn et al., 2020). The cryptocurrency began its journey with bitcoin; the first cryptocurrency ushered in 2008. Since then, many cryptocurrencies have been introduced, coming to a total of 5558 cryptocurrencies. Cryptocurrency holds significance as a transformative financial technology with several key attributes. It offers decentralized transactions, increased financial inclusion, potential for innovation in various industries through blockchain technology, and a hedge against traditional financial systems
Keywords: Cryptocurrency, Investors, Perception
Journal Name :
International Journal of Global Economic Light (JGEL)

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Published on : 2025-01-18

Vol : 11
Issue : 1
Month : January
Year : 2025
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