IMPACT OF CAREER GROWTH STRATEGIES ON JOB SATISFACTION OF EMPLOYEES IN PRIVATE SECTOR BANKS OF PUNJAB
Rachna Megh, Dr. Neha Yajurvedi
NICE School of Business Studies, Shobhit Institute of Engineering and Technology, Deemed to be University, Meerut, Uttar Pradesh
Abstract
Purpose: This study aims to analyze the impact of career growth strategies on job satisfaction among employees of selected private sector banks in Punjab.
Methodology: A descriptive survey design was employed to gather primary data from 520 employees across major districts including Ludhiana, Amritsar, Jalandhar, Patiala, and Mohali. The sample comprised employees from leading private banks such as HDFC, ICICI, Axis, Kotak Mahindra, and IndusInd Bank. A structured questionnaire using a Likert scale was used to measure employee perceptions regarding career growth opportunities, training, promotion policies, recognition, and career clarity.
Findings: The study reveals that career growth strategies, particularly structured promotion policies, training and development programs, recognition, and clear career paths, significantly enhance employee job satisfaction. However, some employees expressed neutral perceptions regarding fairness and alignment of opportunities with personal aspirations.
Conclusion: Effective implementation of career growth strategies fosters higher satisfaction, motivation, and long-term commitment among banking professionals.
Keywords: Career Growth Strategies, Job Satisfaction, Training and Development, Recognition and Rewards, Private Sector Banks, Punjab
Journal Name :
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International Journal of Global Economic Light (JGEL)
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Published on : 2025-10-30
| Vol | : | 11 |
| Issue | : | 10 |
| Month | : | October |
| Year | : | 2025 |