AN INTEGRATED STUDY OF KEY DRIVERS OF E-RETAILING IN INDIA
Prof. (Dr.) Desh Deepak Agarwal, Mr. Vishal Agarwal
1. School of Commerce and Management, IIMT University, Meerut, 2.Assistant Professor, School of Commerce and Management, IIMT University, Meerut
Abstract
This research explores the essential factors fueling the rapid rise of e-retailing across the nation. The study’s main objective is to pinpoint the core determinants that are accelerating online retail growth. It is based entirely on secondary information sourced from scholarly publications, industry reports, government documents, and reputable online databases. The introduction outlines the transformation of India’s retail sector, driven by digital advancements, wider internet availability, increasing smartphone usage, cost-effective data plans, and evolving consumer expectations. The analysis highlights the influence of mobile commerce, government-led digital initiatives, secure digital payment systems, a youthful and tech-savvy population, growing middle-class income, and enhanced logistics networks as significant contributors to e-retail expansion. Overall, the findings indicate that India’s e-retailing industry will continue to advance rapidly, supported by technological progress, favourable policy measures, and dynamic consumer trends.
Keywords: E- Retailing, Internet Availability, Smartphone Usage, Digital Payment System
Journal Name :
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International Journal of Global Economic Light (JGEL)
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Published on : 2026-01-07
| Vol | : | 12 |
| Issue | : | 1 |
| Month | : | January |
| Year | : | 2026 |