This research explores the management strategies of small and medium-sized enterprises (SMEs) in India’s e-commerce sector, focusing on key operational models such as order processing, payment systems, and delivery management. The study assesses how these models influence management efficiency in terms of cost reduction, time optimization, and customer satisfaction. Data were gathered from 60 SMEs, predominantly led by young entrepreneurs, highlighting the sector’s youthful and dynamic nature. Findings reveal that payment and delivery systems play a crucial role in enhancing operational performance and customer experience. The study underscores the need for continuous improvement and strategic investments in these areas to sustain competitiveness and foster sustainable growth in the rapidly expanding Indian digital marketplace. The insights aim to guide SME managers and policymakers in strengthening e-commerce ecosystems through effective operational management.