A STUDY OF CUSTOMER SATISFACTION WITH REFERENCE TO E-BANKING OF SELECTED BANKS IN MADHYA PRADESH
Ms. Neelopher, Dr. Vijay Kumar Jain
1. Research Scholar, Faculty of Management, Barkatullah University, Bhopal, 2. Director, Vidyasagar Institute of Management, Bhopal
Abstract
This study examines the relationship between e-banking services and customer satisfaction among users of selected public and private sector banks in Madhya Pradesh. Key dimensions of e-banking, including accessibility, convenience, reliability, security, responsiveness, and user-friendliness, were analyzed to understand their influence on customer satisfaction. Data was collected through structured questionnaires from active e-banking users, and statistical analysis, including correlation and regression, was performed. The findings reveal that all dimensions of e-banking positively influence customer satisfaction, with private banks showing slightly higher satisfaction levels. The study underscores the importance of secure, efficient, and user-friendly digital platforms to enhance customer loyalty and service
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International Journal of Global Economic Light (JGEL)
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Published on : 2026-02-22
| Vol | : | 12 |
| Issue | : | 2 |
| Month | : | February |
| Year | : | 2026 |