raja slot
raja slot
slot deposit pulsa tanpa potongan
slot gacor 2024
raja slot
raja slot
raja slot

IMPACT OF TECHNICAL DETERMINANTS ON SUCCESS OF INTERNATIONAL CONVENTIONS


M. K. Amila Indika, Nalin Gunasekara
Lecturer, University College of Ratmalana, University of Vocational Technology
Abstract
The present study expects to identify technical determinants affecting the success of international conventions and relative importance of those in convention industry of Sri Lanka. Findings of the research would be able to apply in managing the events of convention industry. The conceptual model of the study was formulated based on the literature review comprises from three independent variables. This study is confined to the internal technical factors of the convention event projects and data was obtained from 84 professional convention organizers using quantitative online survey questionnaire. Impacts of independent variables on the dependent variable were tested and measured using statistical methods of regression analysis and one-way ANOVA analysis with SPSS 16.0 as the data analysis software. All three independent variables of marketing and promotion, financial management and techniques of project management were recognized as important technical determinants for the success of conventions in Sri Lanka. Marketing and promotion was identified as the most important technical determinant for success of the events which is followed by financial management and techniques of project management respectively.
Keywords: Conference Studies, Event Management, Event Tourism, Determinants, MICE Tourism
Journal Name :
International Journal of Global Economic Light (JGEL)

VIEW PDF
Published on : 2021-06-03

Vol : 7
Issue : 1
Month : May
Year : 2021
Copyright © 2024 EPRA JOURNALS. All rights reserved
slot deposit dana slot deposit dana raja slot slot deposit dana https://www.everestind.com/slot-deposit-dana/ https://jamaat.org/slot-deposit-dana-2024 https://www-everestind-com.translate.goog/slot-deposit-dana/?_x_tr_sl=es&_x_tr_tl=id&_x_tr_hl=id&_x_tr_pto=wapp