The purpose of the study is to develop theoretical, methodological and practical recommendations for improvement of horticulture. The implementation of this goal required the solution of the following tasks: study economic essence and content innovation and innovation process in the agricultural sector; reveal peculiarities main directions of development of the innovation process in horticulture; determine the state and trends of innovative transformations in the horticulture industry; develop a conceptual approach to the formation of a horticultural cluster; substantiate strategic guidelines and the mechanism of innovative development of horticulture. The subject of the study is the organizational and economic relations that develop in the process of organizing innovative activities in the berry gardening industry