raja slot
raja slot
slot deposit pulsa tanpa potongan
slot gacor 2024
raja slot
raja slot
raja slot

A COMPARATIVE ANALYSIS OF CUSTOMER SATISFACTION OVER E-BANKING SERVICES OF PUBLIC SECTOR AND PRIVATE SECTOR BANKS


Satyajitsinh Gohil, Raychada Bansari Pravinbhai, Akshita Ruiwale
Faculty of Management Studies, Parul University , Vadodara , Gujarat
Abstract
In todays scenario, dynamic changes in the banking sector have brought competition in winning and maintaining existing customers. Presently, banks have realized the importance of appealing to new customers is far more important than retaining existing customers of the banks, for the same cause banks are emphasizing more over customer satisfaction in providing competitive services. A comparative analysis of customer satisfaction levels in public sector banks and private sector banks has given the pathway to banks in magnifying the customers demand for comparative premium-quality services and products offered with a minimum waiting period. This research paper showcases the impact of e-banking services offered by banks to customers to avail maximum benefits. The study also identifies that e-banking services are improved versions of traditional banking systems and services because customers prefer technically sound banks as well as bankers rather than traditional banker and banking systems. The study aims to evaluate the e-banking services offered by both types of banks, including user-friendliness, security, range of services, and accessibility., and multiple services like ATMs, NEFT, Debit cards Credit cards, mobile banking
Keywords: ATMs (Automatic teller Machines), NEFT (National Electronic Fund Transfer) Debit Cards, Credit Cards.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

VIEW PDF
Published on : 2023-03-01

Vol : 9
Issue : 2
Month : February
Year : 2023
Copyright © 2024 EPRA JOURNALS. All rights reserved
Developed by Peace Soft raja slot