CORPORATE BEHAVIOUR AND GUNAS OF TRADITIONAL INDIAN KNOWLEDGE SYSTEM


Dr.K.S.Sivakumar
Assistant Professor, Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya
Abstract
The primary objective of this paper is to correlate the three types of corporate behaviour, namely, aggressive, submissive and assertive behaviour with the three gunas of Indian ethos, namely, sattva, rajas and tamas, as both perceptions explain the personality of man.
Keywords: Behaviour, Aggressive, Submissive, Assertive, Gunas, Sattva, Rajas, Tamas Corporate behaviour may refer to the combination of legal rules, ethical codes and social responsibility that shapes, defines and differentiates a business organization from that of others.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2023-07-04

Vol : 9
Issue : 6
Month : June
Year : 2023
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