Online marketing tendency is a process of electronic commercial activity which allows the consumer to directly buy goods or services from the seller over internet and many other options. It helps in improving the economy and mobilising the economic progress of the economic unit. Consumer behaviour is a developing concept and basically aims for developing the consumer culture both in terms of psychological, social and behavioural framework. Understanding of the consumer behaviour helps in identifying the economic structure and also to create an effective marketing strategy. This paper tries to analyse the shifting focus of the consumer market and the factors contributing to it.