THE IMPACT OF ADVERTISEMENTS ON TODAY'S YOUTH- A COMPREHENSIVE ANALYSIS


Kavita Rani
Research Scholar, MMIM, Maharishi Markandeshwar Deemed to be University Mullana, Ambala, Haryana, India
Abstract
Advertisements have become an integral part of modern life, significantly influencing the behavior, perceptions, and choices of todays youth. This research article delves into the multifaceted impact of advertisements on young individuals, exploring both positive and negative aspects. It also discusses the role of digital media and social platforms in shaping advertisings reach and influence on the younger generation. By scrutinizing these influences, we can better understand the implications for society and propose strategies for responsible advertising and media literacy education.
Keywords: Youth, Advertisements ,Advertising ,Media Influence,Marketing,Consumer Behavior,Digital Advertising
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2023-10-23

Vol : 9
Issue : 10
Month : October
Year : 2023
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