The rapid growth of modern organized retail in India contrasts starkly with the persistently dominant unorganized retail sector, which constitutes around 80% of the countrys retail trade. This study investigates the effects of this dynamic on small retailers, shedding light on the changes, challenges, and strategies faced by such businesses. Focusing on Mangalore, a rapidly developing city in Karnataka, the research examines how organized retail, specifically supermarkets, impacts local unorganized small businesses. Employing a Random Sampling Method, various retail formats are studied, employing a SWOT analysis framework via a structured questionnaire. The studys findings underscore that supermarkets in the targeted region indeed exert detrimental effects on various types of unorganized retail businesses, resulting in job losses. Furthermore, the study uncovers the driving factors behind supermarket expansion from the vantage point of small businesses. Methodology: Through Random Sampling, diverse retail formats are included. A structured questionnaire underpins the SWOT analysis framework, providing a comprehensive understanding of both sectors strategies and business plans. The goal is to facilitate the survival of small businesses by offering valuable insights and techniques, bolstered by rigorous statistical analytics and research. Findings: The research establishes that supermarkets growth in the selected Indian suburban region negatively impacts unorganized retail businesses across the spectrum. Additionally, the expansion of supermarkets directly contributes to job losses in small retail enterprises. Small businesses perspectives shed light on the principal driver propelling the supermarket boom. The study unveils the strategies and plans employed by supermarkets, which in turn informs suggestions to enhance strategies for small businesses. It also offers a systematic approach to customer engagement, emphasizing product quality. Originality: This research tackles contemporary market challenges faced by small businesses with a robust foundation of data and empirical evidence. By employing statistical analytics and a comprehensive research approach, the study provides unique insights into the coexistence of organized and unorganized retail sectors, contributing to the ongoing discourse on retail market dynamics.