There are multiple investment options around us. We must select the best investment choice to achieve our overall objectives. The Indian Post offers numerous savings schemes with high returns and safety. Post office schemes have long been famous for individuals seeking secure and hassle-free investment options. Understanding the factors that drive investors choices within these schemes is crucial for policymakers and financial institutions. One of the prominent factors explored in this review is demographic characteristics. Age, generation, and gender have emerged as significant determinants of investment preferences. Older investors, particularly senior citizens, find postal schemes appealing because of their simplicity and perceived safety. Moreover, female investors exhibited a strong inclination toward these schemes. Financial security and tax benefits play a pivotal role in shaping investment decisions. Investors are drawn to post office schemes because of the guaranteed returns offered by the government and the tax incentives associated with these investments. The review also highlights the impact of educational qualifications on investment choices, shedding light on how individuals with different educational backgrounds perceive these schemes. The study underscores that despite a professional culture within the post office sector, customers perceptions of India Post remain positive. Investors appreciate the rarity of fraud and malpractice associated with post office schemes. Additionally, these schemes consistent and attractive returns contribute to their popularity. Investors motivations for choosing post office schemes vary, from meeting domestic financial goals to securing a stable retirement. Accessibility, ease of management, and perceived security are critical factors driving investment decisions. Furthermore, the review observes that rural investors, especially women, are attracted to post office schemes because of the proximity of post office branches to their residences. Parents also expressed high satisfaction with depositing savings in these schemes, primarily because of their risk-free nature and associated tax benefits. This literature review offers valuable perspectives on the factors influencing investment choices in Indian post office schemes. This study highlights the significance of demographic, economic, and psychological factors in shaping investor preferences and underscores the enduring appeal of these schemes in the countrys financial landscape.