The main purpose of the study was to determine the views of the Ata-Manobo Elders in Barangay Gupitan, Kapalong regarding the signs and symbols used in their rituals and cultural preservation. The signs and symbols used in their rituals were studied using semiotic analysis and the method used in this study was the qualitative research design. Moreover, the approach utilized in this inquiry was the phenomenological approach. The first theme used in this study was about educating young ones which stimulated the exposure and teaching of the young Ata-Manobo on conducting rituals in varied intentions and celebrations. The second theme in this study was about the celebration of culture, this fortified their aesthetic and unique culture. The third theme was the display of craft which particularly elaborated the use and meaning of the signs and symbols in various rituals. The fourth theme was the practice of rituals which evidently marked the preservation of the culture. This study had pronounced impact on the country in terms of cultural heritage awareness and preservation. Filipinos most particularly in the Municipality of Kapalong and nearby municipalities will then become aware of the signs and symbols used in the rituals of the Ata-Manobo Tribe in Gupitan.