A LITERATURE REVIEW ON THE IMPACT OF MARKETING MIX COMPONENTS AND BRAND EQUITY ON SERVICE MARKETING: CONCEPTUAL APPROACH

Pritam Chattopadhyay

A LITERATURE REVIEW ON THE IMPACT OF MARKETING MIX COMPONENTS AND BRAND EQUITY ON SERVICE MARKETING: CONCEPTUAL APPROACH

Pritam Chattopadhyay

Research Scholar, Amity University Uttar Pradesh

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Journal Name :

EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 0000-00-00

Vol	:	5
Issue	:	2
Month	:	February
Year	:	2019

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