A LITERATURE REVIEW ON THE IMPACT OF MARKETING MIX COMPONENTS AND BRAND EQUITY ON SERVICE MARKETING: CONCEPTUAL APPROACH


Pritam Chattopadhyay
Research Scholar, Amity University Uttar Pradesh
Abstract
Keywords:
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 0000-00-00

Vol : 5
Issue : 2
Month : February
Year : 2019
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