This study aimed to determine the processes employed in embedding male and female characters in the Self-Learning Modules (SLMs) in the Philippines, how these processes reflect gender stereotype, and the underlying ideologies embedded in them. This study utilized a qualitative research method employing Critical Discourse Analysis. In the conduct of this study, 51 SLMs from the Department of Education Central Office which served as the corpora of the study were examined. The results showed six processes employed in embedding male and female characters which include material, mental, relational, behavioral, verbal, and existential. In addition, these processes reflect gender stereotypes as shown in: Males Doing, Females Behaving, Males Sensing, Females Saying, Males as Cognitive and Desiderative Characters, and Females as Perceptive and Emotive Characters. Lastly, the ideologies embedded in the SLMs are traditional and egalitarian.