This article deals with insights into the study of text within the context of publicism offering an overview of various approaches and methodologies utilized in the analysis of written material in this genre. The annotation discusses the significance of text analysis in publicism, emphasizing its role in understanding the structure, style, and content of journalistic writing. It explores different theoretical frameworks and methodological tools employed by scholars and researchers to examine texts in publicistic discourse, including linguistic analysis, discourse analysis, and stylistic analysis. Furthermore, the annotation highlights the interdisciplinary nature of studying text in publicism, drawing from fields such as linguistics, media studies, and cultural studies. It examines how the study of text in publicism contributes to our understanding of communication processes, social issues, and cultural phenomena in contemporary society.