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Vikas Sharma
Bareilly College, Bareilly, Affiliated to MJP Rohilkhand University, Bareilly, (U.P), India.
Abstract
Over the past ten years, the insurance sector in India has experienced significant expansion along with the launch of numerous cutting-edge products. This has produced a competitive environment that has produced beneficial results. Indias insurance industry is vital to the countrys economic health. It significantly expands peoples savings options, protects their future, and aids in the formation of a sizable capital pool for the insurance industry. The insurance industry makes a significant contribution to the capital markets with the aid of these funds, which boosts major infrastructure projects in India. The life insurance market has experienced a notable surge in business due to the shift in customer perceptions of the product, as well as increased awareness and penetration. Following globalization in 1991, the Indian life insurance market has become more competitive in every way, with numerous domestic and foreign private insurance companies vying for business. This essay seeks to assess LIC of Indias current standing in this fiercely competitive environment, project future trends in the companys insurance division, and assess LIC of Indias potential future standing in this fiercely competitive environment.
Keywords: life insurance, Customer satisfaction, Secondary data, information, LIC, Private Life Insurer, Market share, Insurance premium.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2024-03-20

Vol : 10
Issue : 3
Month : March
Year : 2024
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