The present study is based on the examination of relationship between promotional schemes of organized food retail stores and consumer buying behaviour with respect to offers advertisement, incentives and personal selling. The purpose of exploring this relationship is to identify the most important promotional scheme which has a strong positive association with consumer buying behaviour that can be helps the organized retail stores to prepare and design better strategies to attract more and more consumers. The data for the present study were collected with the help of structure questionnaire method and total 131 consumers have been targeted. The findings of the study have been clearly reveals that promotional schemes with respect to offers, advertisement and personal selling are significantly and positively related with consumer buying behaviour. However incentive is not found significantly related with consumer buying behaviour of organized food retail stores.