In recent years, womens empowerment has become a major concern. Womens economic empowerment is now considered a prerequisite for national development. Thus, the main goal of this essay is to examine the new developments in rural womens economic empowerment in the Jajpur region of Odisha through self-help groups (SHG) and entrepreneurship. The main data gathered via survey analysis forms the basis of this research. Thanks to SHGs, women in rural areas now have more access to resources and information, providing a broader platform for economic empowerment. Through the SHG movement, women may initiate economic activity. Members of Self-Help Groups (SHGs) were able to describe how their creative activities had expanded beyond just financial support to become their primary source of income. Through the SHG movement, there was social and economic advancement. In this sense, women and financial institutions are increasingly endorsing the SHG concept. SHGs are now a powerful tool for empowering women on a social and economic level, which eventually aids in the general development of rural women. According to this study, financial autonomy, household decision-making authority, freedom of travel, and a better capacity to organise social life are all positively impacted by economic empowerment.