Ayurveda, an ancient Indian system of medicine, is gaining popularity worldwide due to its holistic approach and emphasis on natural remedies. One of the key opportunities lies in the increasing acceptance of alternative medicine practices globally, opening avenues for Ayurvedic products and services. Moreover, as people seek healthier lifestyles and sustainable healthcare solutions, Ayurveda emerges as a promising option. However, several difficulties impede its global expansion. Standardization and regulation pose significant challenges, as varying practices and lack of quality control hinder credibility in international markets. Additionally, cultural adaptation and communication barriers must be addressed to make Ayurveda accessible and understandable across diverse populations. Furthermore, competition from established pharmaceutical industries and skepticism from mainstream medical communities pose formidable obstacles. In conclusion, while the globalization of Ayurveda presents promising opportunities for holistic healthcare solutions on a global scale, navigating through regulatory hurdles, cultural disparities, and market competition remains crucial for its sustained growth and acceptance worldwide.