The purpose of the present research paper is to explore the relationship between service quality and customer satisfaction of organized retail stores in Bhopal city. In order to explore the relationship between service quality and customer satisfaction few parameters of service such as service product, service delivery and service environment has been discussed. The study is based on primary data and sample has been collected by using convenient sample method among the 167 respondent. The findings of the study clearly indicate that service quality organized retail stores is positively related with customer satisfaction with respect to service product, service delivery and service environment.