This proposal presents a comprehensive Strategic Marketing Communication Plan designed for the Philippine National Police (PNP) to effectively communicate with the public during the Covid-19 public health crisis. In light of the significant role law enforcement agencies play in enforcing health protocols and ensuring public safety during pandemics, a strategic approach to communication is deemed essential. The proposed plan outlines objectives, target audience analysis, key messaging strategies, communication channels, and evaluation methods tailored to the unique context of the PNP in the Philippines during the ongoing Covid-19 pandemic. By aligning communication efforts with the PNP's mandate and the public health objectives with the national government.