In the modern world, digital marketing techniques are becoming more and more popular. To control the market, a variety of business concepts are presented. These days, people spend most of their time on digital platforms and shop online to save time.Since consumers prefer safe digital platforms to handle their demands, traditional marketing has lost some of its appeal. Many fast-moving consumer goods (FMCG) companies also favor selling their items to customers online. It has been discovered that by lowering the cost of retail and associated capital, this makes it simpler for the businesses to sell their goods quickly. Using digital media has resulted in a significant decrease in labor costs. Simultaneously, FMCG firms like as Dabur, HUL, Godrej, Patanjali, etc. are increasing customer capacity to purchase at their convenience by offering their products 24 hours a day, 7 days a week. Therefore, the impact of FMCG product digital marketing on consumer behavior is the main emphasis of this study.