The present research endeavors to examine the complex relationships between demographic and psychographic factors and retail investor participation in the Indian stock market. The study uses a structured questionnaire with a sample from Haryana, India, to collect information on psychographic traits, low market participation factors, and demographic profiles. The analysis, which mostly uses ANOVA, shows that gender, age, and occupation have a substantial impact on investor psychology and participation rates. The results highlight how important it is to implement gender-specific investing strategies, focused financial education initiatives, and increased market transparency in order to raise retail investor engagement. Another crucial element that became apparent was trust in financial institutions, which emphasized the significance of moral behavior and strong regulatory frameworks. The findings of this study have important ramifications for regulators, financial institutions, and market participants who want to encourage a more vibrant and inclusive Indian equity market. The potential for higher retail participation can be realized by leveraging targeted interventions and addressing identified barriers, which will support market stability and economic growth.