In the context of globalization, mass media has become an essential tool for disseminating information, shaping public consciousness, and connecting diverse cultures. However, this power comes with significant responsibility, as the media often perpetuates harmful stereotypes and gender discrimination. This article explores how media not only influences but distorts gender identities, reinforcing patriarchal norms and outdated ideologies. It examines the portrayal of gender in various media forms, highlighting the implications of stereotyping and the regression of women’s roles in society. Additionally, the article argues for the media's potential to promote democracy, gender literacy, and pluralism, advocating for a more balanced representation of gender that reflects contemporary realities. Ultimately, it calls for responsible media practices that prioritize equality and challenge hegemonic narratives to foster a more inclusive society.