BENEFITS OF AI ADOPTION IN ACCOUNTING INFORMATION SYSTEMS: PERSPECTIVES FROM INDIAN ACCOUNTING PROFESSIONALS


Chetan Kapasia, Dr. S. S. Sodha
School of Commerce, Gujarat University, Ahmedabad, Gujarat
Abstract
Purpose: This study examines the benefits of AI in accounting, focusing on work efficiency, data quality, and financial management effectiveness, and explores demographic influences on AI familiarity. Methodology: Descriptive, correlation, and regression analyses were conducted using data from 83 accounting professionals. Findings: AI is perceived to enhance efficiency, data quality, and reduce workload. Significant findings include a negative correlation between age and AI familiarity, while education did not show a significant relationship. Only financial reporting tasks showed a marginal impact on data quality. Practical Implications: The study provides insights into AI's role in accounting and highlights the need for strategic implementation and training. Originality/Value: This research enhances understanding of AI’s integration into accounting practices and demographic impacts.
Keywords: Artificial Intelligence (AI), Accounting Information System, Benefits, Accounting technology
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2024-11-21

Vol : 10
Issue : 11
Month : November
Year : 2024
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