BENEFITS OF AI ADOPTION IN ACCOUNTING INFORMATION SYSTEMS: PERSPECTIVES FROM INDIAN ACCOUNTING PROFESSIONALS
Chetan Kapasia, Dr. S. S. Sodha
School of Commerce, Gujarat University, Ahmedabad, Gujarat
Abstract
Purpose: This study examines the benefits of AI in accounting, focusing on work efficiency, data quality, and financial management effectiveness, and explores demographic influences on AI familiarity.
Methodology: Descriptive, correlation, and regression analyses were conducted using data from 83 accounting professionals.
Findings: AI is perceived to enhance efficiency, data quality, and reduce workload. Significant findings include a negative correlation between age and AI familiarity, while education did not show a significant relationship. Only financial reporting tasks showed a marginal impact on data quality.
Practical Implications: The study provides insights into AI's role in accounting and highlights the need for strategic implementation and training.
Originality/Value: This research enhances understanding of AI’s integration into accounting practices and demographic impacts.
Keywords: Artificial Intelligence (AI), Accounting Information System, Benefits, Accounting technology
Journal Name :
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EPRA International Journal of Multidisciplinary Research (IJMR)
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Published on : 2024-11-21
Vol | : | 10 |
Issue | : | 11 |
Month | : | November |
Year | : | 2024 |