This study examines the integration of Artificial Intelligence (AI) in university English teaching, focusing on its impact on educational technology and personalized learning. It highlights the challenges students face in mastering English, including limited exposure, lack of practice, and inconsistent feedback, and explores how AI can address these issues by providing personalized feedback and fostering independent learning. The article further discusses the challenges and opportunities of incorporating AI into existing teaching methods, emphasizing the need for ongoing research into AI’s long-term effects on language development. It advocates for a balanced approach that combines AI tools with traditional teaching methods to enhance English education in the AI era. The article concludes by proposing strategies to improve university English instruction, such as strengthening institutional support, enhancing teachers’ digital skills, and promoting students’ digital literacy. Ultimately, it suggests that the future of English teaching lies in the synergy between AI and traditional methods, aiming to improve language education while preserving the essential human aspects of teaching.