In today's era of globalization, there has been a very significant change in electronic marketing in the Dhanbad district of Jharkhand state. In the last ten years, most of the business organizations have properly adopted technological change. And the use of technology (i.e. computers and mobile devices) for better marketing results is known as online shopping or e-shopping. Online shopping, also known as e-commerce, enables users to make purchases directly from sellers of goods or services via the Internet using a computer browser. The goal of the current investigation was to better understand what young people think about online shopping. This study is being conducted in Dhanbad city. Apart from students, businessmen were selected for the study. Thus, 150 respondents make up the entire sample size. The information was collected using a pre-tested and standardized questionnaire. A proper statistical analysis was done on the data collected. The findings revealed that 49% of the respondents had a negative perception of internet shopping while the other 51% had a positive perception. The top three favourite online websites of the respondents are Flipkart, Amazon, Myntra, etc.