Word-of-mouth (WOM) marketing has emerged as a powerful tool in influencing consumer behavior, particularly in the healthcare sector. This study examines the role of WOM marketing in popularizing traditional remedies for eye diseases, focusing on consumer trust, perceived effectiveness, and cultural relevance. Traditional medicine, including Ayurvedic and herbal remedies, has long been relied upon for treating various eye conditions due to its affordability, accessibility, and minimal side effects. The research explores how interpersonal communication, including recommendations from friends, family, and community influencers, impacts consumer awareness and decision-making. It also highlights the influence of digital WOM through online reviews, social media discussions, and testimonials in expanding the reach of traditional eye care solutions. Using a mixed-methods approach, data was collected through surveys and interviews with users of traditional remedies and analyzed to determine the factors driving WOM effectiveness. Findings reveal that trust in the source of information, alignment with cultural beliefs, and personal experiences significantly enhance the credibility and acceptance of WOM marketing. Additionally, positive experiences shared by trusted individuals encourage trial and adoption of traditional remedies. The study underscores the importance of leveraging both offline and online WOM to strengthen marketing efforts for traditional medicine. This research offers valuable insights for healthcare marketers and policymakers in designing strategies that amplify the reach and acceptance of traditional eye care remedies. It also calls for ethical practices to ensure the promotion of safe and effective solutions, fostering sustainable growth for the traditional medicine industry.