The increasing consumer inclination toward natural and holistic health solutions has bolstered the popularity of Ayurvedic health and wellness brands. This study explores the effectiveness of influencer marketing in promoting Ayurvedic brands, with a specific focus on the state of Kerala, renowned for its rich Ayurvedic heritage. The research evaluates the impact of influencers in driving consumer awareness, trust, and purchase decisions within this niche market. Drawing on data from surveys, interviews, and secondary research, the study examines the dynamics between influencers, their followers, and Ayurvedic brands. Key factors such as authenticity, content quality, follower engagement, and the alignment of influencer values with Ayurvedic principles are analyzed. The role of regional influencers in Kerala is also highlighted, given their cultural relevance and ability to connect with local audiences. Findings reveal that influencer marketing significantly enhances brand visibility and trustworthiness for Ayurvedic products, especially when influencers are perceived as authentic and knowledgeable. The study identifies content formats, such as testimonials and educational posts, as particularly impactful in driving consumer interest. Additionally, the research underscores the importance of selecting influencers who resonate with the principles of Ayurveda to maintain credibility and brand alignment. This study contributes to the growing body of literature on digital marketing in niche sectors and provides actionable insights for Ayurvedic brands aiming to leverage influencer marketing effectively in Kerala. The findings have broader implications for marketers seeking to combine traditional wisdom with modern promotional strategies to reach target audiences authentically