EMPOWERING WOMEN THROUGH INNOVATIVE ENTREPRENEURSHIP: THE ROLE OF ENTREPRENEURSHIP INTENTION


Ms. S. Indhirapratha, Dr. H. Samuel Thavaraj
Department of Rural Industries and Management, The Gandhigram Rural Institute – Deemed to be University, Gandhigram, Tamil Nadu, India
Abstract
Research highlights that empowering women through creative entrepreneurship is essential for social and economic progress. This research looks at the relationship among women’s empowerment and entrepreneurial intention, highlighting key factors that contribute to it. The findings indicate that risk-taking intent is a strong analyst of empowerment and is shaped by resources, family support, and education. Family support provides essential emotional and material backing, while education enhances skills, confidence, and decision-making capabilities. However, persistent hurdles such as limited access to networks, subsidy, and entrepreneurial training hinder progress. Addressing these issues requires strategic measures, including financial assistance, mentorship programs, and specialized educational initiatives tailored to women entrepreneurs. Leveraging creativity and technology, innovative entrepreneurship enables women to overcome traditional barriers, access untapped markets, and achieve financial independence. This transformative process not only empowers women but also drives social change, fostering equality and sustainable development. By supporting women’s entrepreneurial efforts, societies can unlock their potential as change-makers and contributors to economic resilience and inclusivity.
Keywords: Entrepreneurship, Women, Innovative, Empowerment, Entrepreneurial Intention
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2025-02-10

Vol : 11
Issue : 2
Month : February
Year : 2025
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