This paper explores the colorful social intercourse of Hyderabad’s entertainment industry especially the growing trend of stand-up comedy. It analyses the general influence of the genre by studying important places within the city and by reflecting on the extent of people’s knowledge and perception. 134 people participated in the quantitative Google Forms survey. Chi-square tests, regression, and analysis of variance were adopted, in a bid to understand audience consumption, choice, and culture of stand-up comedy. Keeping this in view, the paper attempts to understand the role of stand-up comedy in carving out the new cultural face of Hyderabad and adding a new dimension to its popular culture. It also presents the possibilities for diversity of the performers and audiences of stand-up comedy and presents the art form as an influential cultural phenomenon rather than just a form of entertainment. As the results show, being an emerging art form, it can affect both the public image of Hyderabad and greater discourses of culture.