This phenomenological study aimed to explore and understand the lived experiences of non-certified coaches with regards to coaching in athletic meets in Private Schools in Tagum City. Hence, participants experiences, strategies in coping-up, and insights were gathered. The theory and idea were gleaned through Social Learning Theory of Albert Bandura (1986) Self-Determination Theory of Ryan & Deci (2011). Out of the fourteen (14) participants who participated in this study, seven (7) non-certified coaches underwent in-depth interviews (IDI) and another seven (7) non-certified coaches for focus group discussion (FGD); All participants underwent face-to-face interview. They were selected through purposive sampling technique. As to the experiences of the coaches, themes emerged: experiencing difficulty in handling student athletes and training; dealing with complex technical issues; experiencing the pressures of a compelled coaching designation; experiencing deficiency in school-provided resources and equipment; and finding reward in the success and growth of players. To address the issues and challenge, coaches mentioned ways through learning coaching and understanding student – athletes; learning to adapt coaching techniques and approaches; maintaining a positive disposition and seeking guidance and support from parents, trainers and players. They also cited insights they could share to others, themes emerged: embody positive values in coaching; equip coaches with knowledge and skills for success; valuing competence and commitment for a coaching designation; provide understanding on the unique challenges of student-athletes; provide respect on the demanding role of a coach; provision of continuous learning and adaptation in coaching roles; refining coaching skills through experience and reflection. The results are deemed essential to coaches, student-athlete, academic heads and other stakeholder.