Medical tourism has emerged as a booming industry, driven by rising healthcare costs, long wait times, and the search for quality healthcare services abroad. This research paper explores the marketing strategies employed by medical tourism destinations to attract international patients. It provides an in-depth analysis of marketing channels, branding, digital marketing, service quality, and partnerships with healthcare facilitators. The study also examines the role of social media, patient testimonials, and medical accreditation in influencing decision-making. The paper concludes with recommendations for future researchers and policymakers to enhance the effectiveness of marketing strategies in medical tourism.