A STUDY ON CONSUMER SATISFACTION TOWARDS THE CHENNAI SILKS IN COIMBATORE CITY


Sethuraman. G, Surikanth T
Department of Commerce IT, Dr.N.G.P.Arts and Science College, Coimbatore -48, Tamil Nadu
Abstract
This study explores consumer satisfaction with Chennai silks in Coimbatore, investigating factors influencing their experiences. Through surveys and analysis, it aims to provide insights into customer preferences, service quality, and potential areas for improvement in the textile retail sector.This research delves into assessing consumer satisfaction with Chennai silks in Coimbatore city. Through surveys and analysis, it aims to discern key factors impacting customer contentment, thereby offering valuable insights for enhancing the overall Chennai silks experience in the city.
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Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2025-04-18

Vol : 11
Issue : 4
Month : April
Year : 2025
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