Multilevel Marketing (MLM) has emerged as a significant business model in India, offering avenues for entrepreneurship and self-employment. However, the sector faces challenges related to regulation, consumer protection, and market dynamics. This paper provides an in-depth analysis of MLM in India, examining its legal framework, associated challenges, and future prospects. The multilevel marketing (MLM) sector in India has grown considerably recently. Numerous Indian and international businesses become well-liked by the general public. People are drawn to these businesses because of their intriguing and appealing business models. As they treat them more like owners than employees, each business has a unique approach to luring them in. People's thoughts are all over the place on which company to join. Therefore, this article aims to identify the variables that motivate people to become entrepreneurs and join a specific multilevel marketing company.