This research provides an analysis of ICICI Bank's home loan services, focusing on loan schemes, eligibility criteria, interest rates, processing fees, and repayment options. It evaluates customer experiences, the application and approval process, and the impact of government policies like subsidies and tax benefits. Using both quantitative and qualitative methods, the study explores factors influencing customers' decisions to choose ICICI Bank, such as brand reputation, competitive rates, and customer service. It identifies challenges in customer awareness, transparency, and documentation. Findings suggest that ICICI Bank’s home loans are highly regarded for competitive rates and flexibility, but improvements are needed in communication, transparency, and customer education. The research offers recommendations for enhancing digital tools, personalized services, and transparency to strengthen ICICI Bank’s position in the home loan market in India.