IMPLEMENTING GREEN LOGISTICS IN ORGANIZATIONS TO ENHANCE OPERATIONAL PERFORMANCE


Alfiya U , Dr.C. Rajalakshmi , Mr.M. Selva Kumar
Sakthi Institute of Information and Management Studies ,Pollachi, Tamil Nadu
Abstract
Green logistics is an emerging approach within supply chain management that focuses on minimizing the environmental impacts of logistics operations, including transportation, warehousing, and distribution. This study explores the principles, strategies, and benefits of green logistics in the context of sustainable development. It examines how companies can integrate eco-friendly practices such as carbon footprint reduction, energy-efficient transportation, packaging optimization, and reverse logistics into their supply chains. The research also analyzes the economic and regulatory drivers behind the adoption of green logistics, as well as the challenges faced by organizations in its implementation. Through case studies and literature review, the study highlights successful examples of green logistics initiatives and evaluates their impact on environmental performance and operational efficiency. The findings emphasize the growing importance of sustainable logistics as both a strategic necessity and a corporate responsibility in the face of global environmental concerns.
Keywords: Green Logistics, Environmental Impact, Carbon Footprint, Eco-friendly Practices, Waste Reduction, Energy Efficiency.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2025-05-14

Vol : 11
Issue : 5
Month : May
Year : 2025
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