In today's rapidly evolving business environment, digital marketing has emerged as a vital tool for small businesses to enhance their market presence and customer engagement. This study focuses on the implementation and impact of digital marketing strategies in a small retail business in Pollachi, Tamil Nadu. By adopting tools such as social media marketing, Google My Business, and WhatsApp promotions, the business aimed to increase brand awareness, drive customer traffic, and improve sales. Data was collected through interviews with the business owner, customer surveys, and an analysis of online engagement metrics over a three-month period. The findings revealed a significant improvement in customer reach and a moderate increase in sales, highlighting the potential of digital marketing in empowering small-scale enterprises. The study concludes that with minimal investment and strategic planning, small retailers in semi-urban areas can effectively leverage digital platforms to compete in the modern marketplace. Furthermore, the research highlights how digital marketing enhances customer relationships through direct and real-time communication. It also explores customer preferences and feedback received via digital platforms. The business was able to respond faster to customer needs, which helped improve satisfaction levels. The study emphasizes the need for digital literacy programs to support small retailers in rural and semi-urban areas. Ultimately, the results suggest that embracing digital marketing can lead to long-term growth and sustainability for small businesses.